MEN'S MIDDAY SYSTEM · 3-PIECE

THE GOOCH KIT

Clean starts at the center.

The Gooch Kit is a curated intimate hygiene

system built for daily reset —

at work, at the gym, between plans.

$65

The ritual

"The midday refresh is not a luxury. It's a tactical reset for the modern professional."

The Ultimate Midday Refresh Kit

Ever look in the mirror at 2 PM and realize your morning freshness completely left the building? Whether you're heading straight from a workout to a meeting, stepping off a long flight, or just need an emergency reset, this kit has your back. Packed with premium essentials and premium brands like Davids and C.O. Bigelow, it’s everything you need to stay confident and clean while on the move.

BUY THE COMPLETE RESET

THE SYSTEM

IN THE KIT

From the office desk to the weekend trip, this compact, TSA-friendly kit ensures you never have to compromise on your grooming standards—no matter where the day takes you.

Your ultimate shower-in-a-pocket. This water-based duo instantly cuts through sweat and neutralizes body odor when you're running straight from a workout or a long flight. Everything tucks perfectly into the compact, discreet black zipper pouch so it's always ready in your backpack or gym bag.

Completely erase stale morning coffee breath before your next meeting. This powerhouse lineup combines Davids' premium natural toothpaste, dental floss, and sleek toothbrush with the Luma spray for an instant, long-lasting burst of minty confidence.

The ultimate clean slate. Slip into a fresh pair of ultra-comfortable 100% cotton boxer briefs, then lock in a crisp, classic scent with C.O. Bigelow’s legendary herbal mint salve and solid deodorant stick.

WHY IT WORKS

BUILT FOR THE MOMENT BETWEEN MEETINGS.

01

RESET

A moment to pause, breathe, and recalibrate between the demands of your day.
02

CONFIDENCE

Designed to help you feel grounded and ready to take on whatever comes next.
03

RITUAL

Small, intentional actions that create space for clarity and focus throughout your day.